A Comprehensive Guide to Content Selection by Core Competency

Rohit Kumar

14 Dec, 2023

A Comprehensive Guide To Content Selection

Navigating the dynamic arena of corporate education often involves the challenge of selecting suitable eLearning content. This might include off-the-shelf materials, self-created content, or custom-made solutions. Core Competency recognizes the complexity of this decision, emphasizing that each choice brings distinct benefits and potential drawbacks.

When your organization evaluates its options, it's vital to consider the impact on your learning goals, budget, and the time you are ready to invest. This detailed guide will explore each possibility, aiding you in making a choice that aligns with your organizational objectives.

eLearning Content Types Explained

The type of eLearning content you choose significantly influences the success of your training programs. We will examine the details of each type to determine which best meets your organization's learning requirements.

Off-the-Shelf Content

This is the ready-to-go option, offering a plethora of pre-designed courses that can be swiftly integrated into your training regimen.


  • Immediate Training Rollout: Allows for quick integration and deployment, which is especially beneficial in time-sensitive situations.

  • Wide Variety of Topics: Covers a broad spectrum of subjects, ensuring diverse learning opportunities without the need for extensive research or development.

  • Cost-Effective: Eliminates the high costs associated with content creation, making it a budget-friendly option for many organizations.

  • Standardized Quality: Often developed by professional educators and subject matter experts, ensuring a consistently high standard of educational material.


  • Limited Relevance: May not address specific company scenarios or industry-specific challenges, leading to a gap in applicability.

  • Generic Content: The general nature of the topics might fail to engage employees who require more tailored information.

  • Reduced Brand Integration: Offers little to no opportunity to incorporate company-specific branding or cultural elements, which can be crucial for internal training.

DIY Content

For those who prefer a hands-on approach, DIY content is developed internally, drawing on the specific expertise within your organization.


  • Highly Customizable: Enables the creation of content that is perfectly aligned with company-specific scenarios and culture.

  • Employee Engagement: Involving internal teams in content creation can boost engagement and relevance.

  • Ongoing Flexibility: Easy to update and modify as company needs or industry trends change, ensuring long-term usability.


  • Resource Intensive: Requires significant commitment in terms of time, expertise, and sometimes financial resources.

  • Quality Variability: The quality of the end product can vary greatly depending on the skills and experience of the internal team.

  • Scalability Issues: Creating content for a large variety of topics or for a growing company can become unmanageable.

Custom Content

When off-the-shelf doesn't cut it, and DIY is out of reach, custom content is the tailored suit of eLearning, designed to fit your company’s specifications exactly.


  • Tailored Learning Experience: Offers a learning experience that aligns precisely with specific organizational goals, culture, and branding.

  • Expert Development: Leverages the skills of professional content creators and subject matter experts for high-quality, engaging material.

  • Exclusive Content Ownership: Grants full ownership of the material, providing freedom from licensing restrictions and ongoing costs.


  • Higher Costs: Typically involves higher upfront costs due to the bespoke nature of the content.

  • Longer Development Time: Tailoring content to specific needs can lead to longer development timelines, potentially delaying training rollout.

  • Complex Project Management: Requires more intricate coordination and project management, especially when working with external vendors.

Making the Best Choice for Your eLearning Content

Deciding on eLearning content requires careful consideration of your company’s training objectives. Pre-designed content may suffice for general training or compliance topics. If your company has extensive internal knowledge, creating your own content can be a cost-effective and tailored approach.

For highly specific training or brand-focused messaging, investing in tailored content creation is likely the most beneficial, despite higher costs and longer development times.

Core Competency’s Strategic Approach to eLearning Content

At Core Competency, we believe that a successful training program is one that is in perfect harmony with your organization's unique needs. We provide guidance in evaluating and selecting the appropriate eLearning content, whether that involves curating existing materials, harnessing internal expertise for DIY content creation, or overseeing the development of custom courses.


The journey toward selecting the right eLearning content is about balancing your current requirements with your strategic vision for organizational development. Core Competency is committed to partnering with you through this journey, ensuring that your training programs are not only effective but are a catalyst for transformation and growth.

Embark on a journey to elevate your company's learning experience with Core Competency. Let us help you design an eLearning strategy that's as unique as your company. Reach out to us for a bespoke solution that empowers your team and aligns with your corporate objectives.

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